Apps Require a Commitment / by studio amd

Ya know, for the amount of time of how much people look at their devices, or even the amount of time people spend moralizing about others looking at devices - there is a dearth of sober reflection on the strengths and weaknesses of the technology.

I'm no philosopher, so am not going to be able to offer a deep probing discourse, but over the last few years in pondering the role of apps in architecture/real estate some aspects have come into sharp relief.

The most obvious is that apps are a pretty poor investment as standalone sales tools for real estate. You might consider one to extend your property's branding but I think if you look at the analytics - the number of downloads that lead to good buyer leads is appallingly low.

The relationship between buyer and a potential property is necessarily casual from a negotiating standpoint at the buying phase - and that casual relationship is much more easily modeled as a website or realtor's page with dozens of possible properties that the buyer can peruse - than an app which requires commitment.

Apps require a commitment.

Jon Kletzien