Intimate Presentations by studio amd

People will consume content on their mobile devices, this seems an obvious trend that will not abate. It's obviously easier to engage in professional correspondence on the road than ever before, and something like social media would be kind of a bummer if we only could post content from our lap/desk tops - and not directly from our personal camera.

What goes generally unremarked about though, is mobile in the context of the intimate presentation IRL (in real life). There are clearly things on mobile you can not do with a laptop, you can show it anywhere, do augmented reality, do virtual reality, you can interact with it more physically using swipes and pinches and that kind of stuff.

But perhaps the most important thing for the professional presenter is that when you hand someone your device, you know how you want them to react, and you can choose the proper content to drop them in to. If you're not a professional presenter, the equation is a little different - because you're probably handing off your device with pride at what the content is - and every time you share it this way you yourself are getting more committed to the cause.

Tablets aren't much for a roomful of people (though it is totally doable), and when content creators are making material, keeping in mind that the content will be viewed increasingly on mobile, and used in intimate presentations is a big value add.

Jon Kletzien

Institutional team building by studio amd

So, yes, to install an app onto your device, devote drive space to it, and be faced with it every time you look to make a call, or check your email, or look at facebook is a commitment. Even apps you rarely use have a "presence" and remain on your radar as part of your virtual "mind".

This is not the casual relationship people have to a spec commercial, retail, or residential project - none of which will be occupied by the client, nor necessarily the prospective lessors/buyers - all of whom need to remain somewhat circumspect towards a design.

However, for institutions with a team of stakeholders all dedicated to making a new buidling - who will be working there, talking about it with others, closely tracking its progress, perhaps raising money for the construction, and conceivably thinking of it as partially a built testament to their life's work - the committed relationship makes a ton more sense. The team feels the presence of the building task in front of them every time they look at their device. The vision is reinforced every time they open the app, and as they present their pride and joy to colleagues, friends, family, donors, strangers, they become enthusiatic ambassadors.

It took us a long time to get to this realization. But apps really belong in sectors where the stakeholder group is large, and having a constant presence on their devices is the surest bet yet everyone is seeing the same vision and working towards the same goal.

Jon Kletzien

Apps Require a Commitment by studio amd

Ya know, for the amount of time of how much people look at their devices, or even the amount of time people spend moralizing about others looking at devices - there is a dearth of sober reflection on the strengths and weaknesses of the technology.

I'm no philosopher, so am not going to be able to offer a deep probing discourse, but over the last few years in pondering the role of apps in architecture/real estate some aspects have come into sharp relief.

The most obvious is that apps are a pretty poor investment as standalone sales tools for real estate. You might consider one to extend your property's branding but I think if you look at the analytics - the number of downloads that lead to good buyer leads is appallingly low.

The relationship between buyer and a potential property is necessarily casual from a negotiating standpoint at the buying phase - and that casual relationship is much more easily modeled as a website or realtor's page with dozens of possible properties that the buyer can peruse - than an app which requires commitment.

Apps require a commitment.

Jon Kletzien