our building

an app platform to deliver private, rich, architectural presentations

Did you know that North Americans on average spend 5hrs a day on their mobile devices?

If you're making a "leave behind" could there be a better platform than a private app that can include your presentation/proposal, supporting links, an architectural model, panoramas, and films? Which is subsequently editable as the project progresses.

Our building is that platform - you build the narrative, curate the media, and give something irresistible that your clients carry with them, want to explore, and show off to colleagues, friends and family.

Make and edit a private app and let your client teams become informed, empowered, enthusiastic ambassadors for the project you're making together.

 

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Presentation Decks and Short Films

There are different ways to outline complex subjects - like a building - but a presentation deck remains the lingua franca of most presentations. Whether it is a high level message laying out the masterplan, societal need, and your philosophy early on, or a thorough explanatory document with plans, and diagrams later in the game - you control how the app evolves and supports your latest message.

The app also supports short films - narrate your latest presentation deck, make a video about your discovery process, do animations, make a film about the final design and the journey the team has taken.

Panoramas

With the mobile platform, panoramas have found their natural home. While not as immersive as true VR, they have distinct advantages.

  • you can curate where they can go in the project
  • you can curate how precise the render quality is
  • view or show them anywhere public or private
  • can't get lost or frustated
  • you can make them with software you already own
  • no need to take off/on goggles to view all the app's content.

Architectural Models

What is an architectural presentation without an architectural model?

For clients to want to open the app routinely, you need some content that is irresistible - and architectural models are irresistible. The small scale, and choice of material (basswood/chipboard, etc.) manage expectations clients demand of traditional physical models - and augmented reality models are similar - but they still have value in helping understand context and massing. And in this case, provide content that makes looking at your app irresistible.

 
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How does it work?

Our Building is an iOS app with a simple navigation structure to let you curate, and narrow cast your message to your client throughout the design process. Tutorial is here.

Its main power, though, lies in the system backing the content. This is a web based interface to drag and drop content you've commissioned or made (presentation decks, images, films, panoramas, augmented reality models), to the cloud-to build your own app in minutes. Your client just needs to log in, and all the material gets downloaded to their device - ready for them to see what you've made, and listen to what you have to say.

An app that updates as easily as a website, and is consumable anywhere your client can take their phone.

How much does it cost?

We are committed to cost effective solutions - and will offer more nuanced account plans upon review of usage by early adopters. At present, each project subscribes to an account in order to access the upload web dashboard and download their goods.

The Basic account is 150/month and includes:
*10 GB Storage
*100 GB of downloads

Want to try it?

Install to your iPhone or iPad here, and contact us below to get a sample username, password, and augmented reality target card.

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FAQs

Q: Is Our Building available for Android devices?

A: Not at this time. We did the math and at this juncture it is more economical for our clients to buy iPads/iTouches for their Android equipped clients, than to pay us to support multiple platforms/resolutions. We will revisit this decision when we have a larger user base, but for now to keep our customer's costs down, Our Building is only available for iOS devices.

Q: Do I have to allot resources for my team to learn yet ANOTHER new authoring software?

A: By and large, no. We made this to work primarily with the kinds of assets you are already creating for your presentations.

Q: What is studio amd?

A: We're a 25 year old digital art studio that makes renderings, films, interactive experiences, and apps primarily for building projects.  

Q: I know you're primarily a creative firm, do I have to work with you guys?

A: Not for the vast majority of stuff. We will need to help port out the augmented reality version of the model (sketchup, revit, rhino, etc...) you've made, but ultimately we offer this app to provide a role mobile can play that we saw lacking  - a platform that can provide more contact points for you to lead, and a personal way for your clients to embrace and share their enthusiasm. We stand at the ready to do bigger stuff like renderings, panoramas, VR tours, films or a digital site model - but we don't require using us creatively in order to use the platform. 

Q: Do I need goggles, Oculus Rift or something like Google cardboard?

A: No, our operating principal is that consensus is built one conversation/convert at a time and sometimes those conversations happen in public places where wearing headgear is problematic or not available - though they are supported in online mode under the updates/links section. In offline mode however we have prioritized full screen panoramas that work more seamlessly with the other media types within (meaning: you don't have to put on and take off gear during a session to see all the content).

Q: Why do I need a target card for the Augmented Reality model? 

A: We know there is SLAM technology out there that's getting better everyday - where you technically don't need a physical target. But, as most presentations happen sitting down, or in confined places, having a target that can be turned independently is a better solution than making people get up and walk around.

Q: Do I need content for all the areas of the app for it to work?

A: No, the app will work just fine if you only have some areas filled, however we would recommend having at least two media types to start making it worthwhile. For instance augmented reality is novel - but it fatigues pretty quickly - having somewhere else for users to go when they've drawn what they can from it, we believe, is important.    

Q: Can I distribute this app as a marketing piece to a wider community?

A: Technically yes, however we don't encourage it as apps really are really a poor way to engage marginally interested folks - social media, and/or films are really your best bet as they require far less of a commitment/investment on the part of your community than downloading an app and self touring. 

Q: I like it, but it'd be better if it was branded to my firm/project, can I get that?

A: Yes, what you're talking about is called white-labeling, and we can do that. Reach out and let us know and we'll put together some numbers.

Q: I understand the impact of mobile presentation tools in intimate presentations - they are much richer than what you can do on a laptop - but the pieces still feel like pieces and not a story, what do you suggest?

A: Understood, to make an app that works for many is to abandon the opportunities that a specific project might suggest. Try as we might, there is no substitute for a custom app where content and the interface are developed in tandem. But, we can design and make one, in fact that's what we love to do  - just let us know, we can't wait to start!